Rheina
Compassion is part of how Rheina is built — not an afterthought. This statement explains how we give, who we support, and how we keep that commitment clear.
Rheina was born from a belief that luxury should never come at the expense of animals or the planet. From the same city where our materials and craftsmanship originate, thousands of street animals struggle to survive every day.
For this reason, Rheina proudly supports street animal rescue through an ongoing donation partnership with Help a Stray Cat, a UK-registered charity working on the ground in Türkiye and internationally.
Rheina donates 5% of net sales from every purchase to Help a Stray Cat. Net sales means the order value after discounts and before shipping, taxes, and payment processing fees, and excluding cancelled or fully refunded orders.
Donations are calculated on completed sales and transferred to our charity partner on a regular basis as part of our ongoing partnership.
Contributions support practical, on-the-ground impact, including:
We believe giving should be clear, accountable, and free from marketing theatre. Rheina does not claim that purchases are tax-deductible charitable donations for customers. Your purchase supports Rheina’s corporate donation commitment to our charity partner.
We do not sell customer data to charities, and we do not use giving language to obscure product materials, production methods, or commercial terms.
To keep this commitment trustworthy, we aim to:
Donation amounts may vary with sales volume, refunds, chargebacks, and currency conversion. Temporary operational delays can affect transfer timing. Where local law or banking requirements apply, transfers follow those requirements.
Rheina reserves the right to update this statement to reflect changes in our partnership, calculation method, or reporting approach. Material changes will be reflected in the “Last updated” date above.
For the story behind this commitment, visit our Giving Back page. For questions about this statement, email info@rheina.co.uk.
We welcome thoughtful questions about how Rheina supports Help a Stray Cat and how donations are calculated.