Rheina

Sustainability and ESG Policy

A clear statement of how Rheina approaches environmental care, social responsibility, and accountable brand governance — woven into design, materials, and craft.

Last updated 27 July 2026

Purpose of this policy

Rheina is a London-born vegan luxury brand created for those who believe style should never come at the expense of animals or the planet. This Sustainability and ESG Policy sets out the principles guiding our environmental, social, and governance decisions across design, materials, production, and community impact.

We pursue quieter luxury — quality over excess, longevity over trends, and conscious choices over compromise.

Environmental responsibility

We prioritise materials and processes that reduce reliance on animal-derived leather and support more responsible use of resources. Our collections are handcrafted using premium bio-based materials derived from waste from the olive oil industry, transforming agricultural by-products into durable alternatives for modern accessories.

Environmental priorities

Across product development and operations, we aim to:

Use cruelty-free, vegan material alternatives wherever core product construction requires a leather-like finish
Favour durable construction and timeless design to support longer product life
Reduce unnecessary packaging waste where practical
Work with partners who share responsible production values
Continuously review material innovation as better options become available

Social responsibility

Rheina’s social commitments include ethical craftsmanship, animal welfare advocacy, and transparent community giving. We work with skilled artisans and responsible workshops, producing in small batches to support quality, care, and more intentional manufacturing.

Social priorities

Our social focus includes:

No animal harm in product materials for Rheina’s vegan leather alternatives
Respect for the people who craft our pieces
Small-batch production that values precision over volume
Ongoing support for street animal rescue through Help a Stray Cat (UK Charity No. 1209966)
Donating 5% of net sales to our charity partner as part of our Giving Back commitment

Governance and accountability

Good governance means clear standards, honest communication, and the discipline to improve. Rheina commits to representing materials, production, and impact claims accurately — without exaggeration.

Governance priorities

We aim to uphold:

Clear public policies for shipping, returns, charity giving, and sustainability
Truthful product storytelling aligned with actual materials and craftsmanship
Responsible handling of customer data in line with applicable privacy requirements
Regular review of supplier and material decisions as the brand grows
Openness to customer questions about ethics, materials, and impact

What Rheina stands for

Rheina stands for timeless style without compromise:

No animal harm. No excess waste. No shortcuts.

We believe the future of luxury is thoughtful, responsible, and enduring.

Scope and continuous improvement

This policy applies to Rheina’s brand operations, product development approach, and public commitments. It is not a certification claim, audit report, or guarantee of zero impact. Sustainability is an ongoing practice — we will refine materials, partnerships, and reporting as better options and clearer data become available.

Material updates to this policy will be reflected in the “Last updated” date above.

Questions about our ESG approach?

For enquiries about materials, craftsmanship, or this policy, contact our team. You can also explore our Sustainability and Giving Back pages for more of the Rheina story.